Privacy Policy

Last updated: 14 June 2026

1. Who We Are

Softclue Academy is operated by East Midlands Combined County Authority, a limited company registered in the United Kingdom. We are the data controller for personal information collected through the Platform and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your information when you use our Platform.

2. Information We Collect

We collect the following types of information:

  • Account information: name, email address, and authentication details provided when you sign up.
  • Profile information: display name, avatar, and optional details you choose to add.
  • Learning data: course enrolments, progress, quiz scores, assignments, and certificates earned.
  • Usage data: pages visited, time spent, device type, browser, and IP address (collected via cookies and analytics).
  • Communications: emails you send us and messages you post in community forums or discussions.
  • Payment information: handled securely by our third-party payment processors. We do not store full card details.

3. How We Use Your Information

We use your personal data to:

  • Provide, personalise, and improve the Platform and your learning experience.
  • Track your progress, award certificates, and manage your account.
  • Send transactional emails (e.g., enrolment confirmations, progress updates, course completions).
  • Send marketing communications where you have consented (you can unsubscribe at any time).
  • Analyse usage patterns to improve our courses and features.
  • Comply with legal obligations and protect the security of our Platform.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on: (a) contractual necessity — to provide the services you signed up for; (b) legitimate interests — to improve our Platform and keep it secure; (c) consent — for marketing communications and optional features; and (d) legal obligation — where required by law.

5. How We Share Your Information

We do not sell your personal data. We share it only with trusted third parties who help us operate the Platform, including: cloud hosting and database providers; Stripe Payments Europe, Ltd. ("Stripe"), which processes payments, subscriptions, invoicing, and related fraud-prevention checks on our behalf; email delivery services (e.g. Resend); and analytics providers. When you make a purchase, your billing details are collected and processed by Stripe under their own privacy notice (stripe.com/privacy). All third parties are bound by confidentiality and data protection obligations. We may also disclose information if required by law or to protect our rights.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide you with our services. If you delete your account, we will remove or anonymise your data within 90 days, except where we are legally required to retain it (e.g., for tax or audit purposes).

7. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your personal data (“right to be forgotten”).
  • Object to or restrict certain types of processing.
  • Withdraw consent at any time (where processing is based on consent).
  • Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise any of these rights, contact us at support@academy.softclue.uk.

8. Cookies and Tracking

We use cookies and similar technologies to keep you signed in, remember your preferences, analyse traffic, and improve the Platform. You can manage cookie preferences through your browser settings. By using the Platform, you consent to our use of cookies as described in this policy.

9. Security

We implement appropriate technical and organisational measures to protect your data, including encryption, access controls, and regular security reviews. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

The Platform is not intended for children under 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected data from a child under 16, we will delete it promptly.

11. International Transfers

Your data is primarily stored and processed in the United Kingdom and European Economic Area (EEA). If we transfer data outside these regions, we ensure adequate protections are in place, such as Standard Contractual Clauses approved by the UK/EU.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or a notice on the Platform. Please review this page periodically for the latest information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at support@academy.softclue.uk.